Branded vehicle graphics are much harder to ignore than other advertising media. Consumers are quite skilled at glossing over brands and logos as they go about their lives. For most of us, it’s just part of the landscape (whether real or virtual), and our brains register very little of what we see. But vehicle wraps are relatively uncommon, and when we see them, we notice them. Research proves this out: vehicle advertising is 15 times more likely to make a positive brand impression than any other medium.